One of Hedi Slimane’s first actions as creative director was to play the heretic as he chose to adapt the brand’s name and logo from YSL to Saint Laurent Paris. Whilst the Couture and fragrance ranges kept the original Cassandre YSL logo. What Cassandra was able to do so brilliantly was to blend the letterforms with exceptional harmony Yves Saint Laurent has been a rare success in a luxury sector otherwise grappling with limited or stagnant growth. This month, the 55-year-old Kering -owned fashion label recorded its sixth Saint Laurent, the Inventor of Ready-to-Wear. Perhaps one of YSL’s most significant contributions to the fashion industry is the very concept of ready-to-wear. Certainly, Yves Saint Laurent was the first couturier to successfully launch a ready-to-wear line. Surely, in 1966 in Paris, the designer opened a ready-to-wear boutique: “ Saint

Yves Saint Laurent uses a small proportion of sustainable materials such as organic cotton, jute, linen, ramie, and recycled fabrics. The brand also uses semi-synthetic regenerated fibers such as lyocell, cupro, viscose, and acetate made from renewable materials. However, Yves Saint Laurent also uses polluting fabrics to produce many of its

Yves Saint Laurent: one of the most celebrated and highly regarded fashion houses that ever changed the face of style — both men’s and women’s — in favor of the bold and the streamlined. “People screamed and hollered,” Yves Saint Laurent told WWD in 2005. “It was an outrage.” “It was an outrage.” A suit in Yves Saint Laurent’s final collection for the house, 2002
YSL Brand History . YSL, also known as Yves Saint Laurent or Saint Laurent, is a French luxury fashion house. It was founded in 1962 by Yves Saint Laurent and his partner Pierre Bergé. In a short amount of time, the brand gained a reputation for its gender-fluid creations, most notably its tailored women’s tuxedo jacket, Le Smoking.
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    • is yves saint laurent a good brand